Job Description of Social Media Marketer

Job Summary

A Social Media Marketer plays a crucial role in shaping a brand’s digital identity and engagement. This role involves developing and executing social media strategies, creating compelling content, and analyzing performance metrics to drive growth. With a strong understanding of platform algorithms and audience behavior, a Social Media Marketer ensures maximum visibility, engagement, and conversions. Creativity, adaptability, and data-driven decision-making are key to success in this role.

Key Responsibilities:

• Develop and implement social media strategies that align with business objectives.
• Create, curate, and manage high-quality content (text, images, videos, and graphics) across LinkedIn, Instagram, Twitter, Facebook, and other platforms.
• Stay updated with industry trends, competitor activities, and emerging social media features.
• Engage with the online community, respond to comments, messages, and customer queries professionally.
• Collaborate with design, content, and marketing teams to maintain a consistent brand voice and identity.
• Track, analyze, and report on social media performance using analytics tools to improve engagement and ROI.
• Plan and execute paid social media campaigns to increase reach, engagement, and conversions.
• Monitor brand reputation and implement strategies to enhance positive brand perception.

Requirements:

• 2+ years of experience in social media marketing or digital marketing.
• Strong understanding of social media algorithms, trends, and best practices.
• Excellent writing, storytelling, and communication skills.
• Experience with social media management tools (Hootsuite, Buffer, Meta Business Suite, etc.).
• Basic knowledge of SEO, Google Analytics, and social media advertising.
• Creativity, attention to detail, and the ability to analyze and adapt strategies based on insights.

If you’re passionate about social media and love creating impactful campaigns, we’d love to hear from you.