Job Description of Advertising Manager

Job Summary:

An Advertising Manager is responsible for planning, executing, and optimizing advertising campaigns that enhance brand visibility, attract customers, and drive revenue growth. This role requires a strategic mindset, creativity, and a strong understanding of digital and traditional advertising channels. The Advertising Manager will work closely with creative teams, media planners, and marketing executives to ensure campaigns align with the company’s goals and resonate with the target audience.

Key Responsibilities:

• Develop and implement advertising strategies across multiple channels, including digital, print, TV, radio, and social media.
• Oversee creative development, ensuring advertisements align with brand identity and messaging.
• Collaborate with marketing, product, and sales teams to craft compelling campaigns that drive engagement and conversions.
• Manage media planning, buying, and negotiations to maximize ROI.
• Analyze market trends, consumer behavior, and competitor activities to refine advertising strategies.
• Track campaign performance using analytics tools, measuring KPIs such as reach, engagement, and conversion rates.
• Optimize campaigns based on insights and data to improve effectiveness.
• Ensure all advertising materials comply with industry regulations and brand guidelines.
• Develop and manage budgets, ensuring cost-effective ad placements and resource allocation.
• Lead and mentor a team of advertising professionals to foster creativity and efficiency.

Requirements:

• Bachelor’s degree in Marketing, Advertising, or a related field.
• 5+ years of experience in advertising, marketing, or media planning.
• Strong knowledge of digital marketing, social media, and traditional advertising strategies.
• Excellent leadership, communication, and analytical skills.
• Proficiency in ad performance analytics and budget management.

Drive impactful advertising strategies—Apply today!