Job Description of Digital Marketing Specialist
Job Summary
A Digital Marketing Specialist plays a crucial role in driving brand awareness, customer engagement, and lead generation through digital channels. This role requires expertise in SEO, paid advertising, content marketing, and social media to create impactful marketing campaigns. The ideal candidate is data-driven, creative, and proficient in leveraging digital tools to enhance online presence and business growth.
Key Responsibilities:
- Develop and execute multi-channel digital marketing strategies, including SEO, SEM, email marketing, social media, and content marketing.
- Optimize website performance through on-page and off-page SEO techniques to improve organic rankings and traffic.
- Plan, launch, and monitor paid ad campaigns on platforms like Google Ads, Meta, LinkedIn, and others.
- Create and manage engaging content tailored for different digital platforms to drive audience engagement.
- Analyze campaign performance using Google Analytics and other reporting tools, providing insights for optimization.
- Conduct A/B testing, track conversion rates, and refine strategies for better ROI.
- Manage social media accounts, develop posting schedules, and engage with online communities.
- Stay updated with the latest digital marketing trends, tools, and industry best practices.
Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2+ years of experience in digital marketing with hands-on experience in SEO, PPC, and content marketing.
- Strong analytical skills and experience with Google Analytics, Google Ads, and social media management tools.
- Excellent content writing and creative thinking abilities.
- Knowledge of email marketing platforms and CRM tools is a plus.
Be part of an innovative environment and shape impactful digital marketing strategies. Apply now!